As Britons enjoy sunnier skies and warmer weather, Asda has announced its latest solution to outdoor dining: "effortless, frozen faves to throw in the oven".
The supermarket has launched a new Mix & Match frozen food promotion offering customers four items for £4.98 from Birds Eye and Goodfella's ranges.
The deal, which runs until June 16, provides savings of up to 50 per cent across 13 selected products.
Asda hopes that this will allow family budgets to stretch a little further during their shopping, which comes at a great time as Britons are hosting more and more as we step into summer.
Asda's promotion includes popular family favourites
Asda
The promotion includes popular family favourites such as chicken dippers, fish fingers, pizzas, and "customer-obsessed" potato 'alphabites'.
Customers can mix and match any four products from the selection, with individual items normally priced between £1.68 and £2.48.
The offer is available both in Asda stores and online, targeting families looking for convenient summer meal solutions.
The 13 products available in the deal span both Birds Eye and Goodfella's ranges, with individual prices varying.
Birds Eye options include Chicken Dippers (£2.48), Battered Fish Fingers (£1.98), and Original Alphabites (£1.98).
Other Birds Eye products feature Garden Peas (£1.74), Crispy Pancakes in Ham & Mozzarella and Minced Beef & Onion varieties (both £2.18), and Chicken Fingers (£2.48).
The range also includes Southern Fried Chicken Popstars, Meat Free Chicken Strips, and BBQ Chicken Griddlers, all at £2.48.
Birds Eye and Goodfella's products in the offer
- Birds Eye Garden Peas (£1.74)
- Birds Eye Battered Fish Fingers (£1.98)
- Birds Eye Original Alphabites (£1.98)
- Birds Eye Crispy Pancake Ham & Mozzarella (£2.18)
- Birds Eye Crispy Pancakes Minced Beef & Onion (£2.18)
- Birds Eye Chicken Fingers (£2.48)
- Birds Eye Southern Fried Chicken Popstars (£2.48)
- Birds Eye Meat Free Chicken Strips (£2.48)
- Birds Eye BBQ Chicken Griddlers (£2.48)
- Goodfella's Deep Pan Baked Pepperoni Pizza (£2.48)
Goodfella's contributes two pizza options: Deep Pan Baked Deliciously Cheesy Pizza (£1.68), and Deep Pan Baked Pepperoni Pizza (£2.48).
For meat-free foodies, Birds Eye's Green Cuisine Vegan Veggie Fingers are priced at £1.78.
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Facebook/NewfoodsukThe biggest savings are found on Birds Eye Chicken Dippers, which cost £2.48 individually but offer 50 per cent savings when purchased through the deal.
These "unbeatable classic" chicken dippers are made with 100 per cent chicken breast and "packed with protein".
For vegetarian shoppers, Birds Eye's 5-star rated Green Cuisine Vegan Veggie Fingers and a Goodfella's Deep Pan Baked Deliciously Cheesy Pizza can be snapped up for £1.25 each when using the promotion.
The deal enables customers to save up to £5 when selecting the highest-priced items, making frozen meal planning more affordable for families.
In other Asda news, customers have been divided over a new cake, as some advise "do not buy", while others can't wait to try it.
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